It is necessary to increase Instagram followers so that online businesses can run smoothly until they are flooded with orders. The reason is, there are lots of ways to increase Instagram followers.
However, if without the help of other applications? Of course that would be difficult to do. Don't worry, because in the following article, we will explain further about how to increase Instagram followers without an application.
Instagram at a Glance
Instagram is a social media that continues to experience an increase in users, in 2018 alone there were more than 1 billion Instagram users. Instagram is a mobile application based on iOS, Android and Windows Phone. Users can take pictures, edit photos, and upload photos or videos they take through these social media applications. Photos or videos that have been taken will then appear on the main Instagram page, besides that users can also share these photos and videos to other social media networks such as Twitter, Facebook, Tumblr, and others. The photos and videos taken will also be displayed on your profile account and the feeds of other users who are your followers.
Instagram is a social media that uses the terms following and followers for the application's friendship system. Following itself has the meaning of being a follower of other users who have an account, while followers which means that other people are following your profile account. This friendship system can interact through likes and comments on each photo or video shared by application users.
However, now Instagram is not only used for individuals, but can also be used for businesses. Indeed, the increasingly massive growth of social media platforms has brought significant changes to the way businesses implement marketing strategies. If in the past a businessman only issued advertisements through newspapers, radio, and television to be able to reach customers, now many business people use social media more often to market their products because apart from being considered more minimal in terms of cost, but also because there are many users. social media, so it will be very profitable to be used as a marketing strategy.
However, if you want to do marketing through Instagram social media, of course you need a lot of followers, this is because the more followers you have on social media, the greater the product reach to potential customers. Then, how to increase Instagram followers? Here are some ways you can do to get lots of Instagram followers.
6 Ways to Increase Instagram Followers
- Use Hashtags Properly
Hashtag is a word commonly used by people on social media to be able to organize content related and involve it with a particular event or community. Hashtags can be indicated by hash marks (#) and of course can be very influential for the popularity of your business Instagram account because it is a way for other users to make it easier for them to find photos they like or find the products they want.
However, the hashtags that must be used for promotion should not be arbitrary. It's better if you use relevant hashtags and not just because they are popular and are often used by many people. In addition, you can also take advantage of tools that can provide Instagram hashtag recommendations, such as Webstagram and Iconosquare.
- Using Instagram Interesting Captions
Instagram caption is a description of an uploaded photo or video. In addition to using hashtags on posts, as much as possible you should also create an interesting ig caption that can make people curious or educated. By using an interesting caption, it can be an inspiration and make many people interested in waiting for the next posts, in addition to increasing the reach or interaction of Instagram profile visitors, you can also include a question at the end of the caption. Keep in mind to always recheck the captions that are made to avoid typos or typos.
- Use the Stories Feature
The increasingly massive growth of Instagram makes this social media application launch many new features and is no less interesting than the features on other social media, one of which is Instagram Stories. Instagram stories is a feature that allows users to upload and send photos and videos that will disappear after 24 hours, but don't worry, they won't be deleted from civilization immediately, but will be stored in the archive folder in your personal Instagram account. This feature is very similar to the Snapchat application which was popular in 2013.
Instagram stories allow business accounts to interact optimally with other Instagram users, especially for account followers because Instagram stories are equipped with various other interesting features, such as Quiz, Question, GIF, Sticker, and so on. In addition, this feature is also able to convey messages that are more appropriate to your Instagram account followers because with regulations from Instagram now, the photos or videos that we just uploaded can be seen by anyone but only by people who often visit our profile. Because it's not uncommon for people to open Instagram stories more often than for scrolling Instagram feeds, therefore these Instagram stories will be very useful later for the smooth running of your business.
- Hold a Giveaway Event
Holding a giveaway event is a quick way to get Instagram followers. Because only by holding an online contest in the form of a mini quiz or giveaway can open the way to interact with other Instagram users directly, besides that you can also attract new audiences to become your followers. Not only that, but you can also get exposure for free or for free, for example by holding a sweepstakes that requires the audience to like and comment first on your posts, or follow your Instagram account first, even repost or upload. a post related to your product, and don't forget to tag your Instagram account when you follow the event.
- Endorsement
Collaborating with other people who have a big influence on the Instagram social media application is a very good way to do product marketing. Indeed, there is a price to pay, but you will get promotions and positive reviews regarding the products being promoted. This of course can make followers who follow the Instagram account interested in following your account as well as making purchases. However, keep in mind again that do endorsements to influential people who are right on target and experienced in their fields.
- Post Time Range must be Right
If you use an Instagram for Business account, then later you can see insights as well as identify followers of your Instagram business account. One of them is being able to find out when the average time is right for your followers to open and play Instagram every day. This will certainly be very helpful to decide when is the right time to upload posts and get good reach, because some of your followers are online. The more interactions that occur on your business account, the greater the opportunity for the account to appear and exist in the explore column which can be seen by people who may not have followed your account.
So, those were some ways to increase Instagram followers without a free followers application.
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